A $370B industry still running on emails, PDFs, and handshake deals.
Close licensing deals in days, not months, all in one place.
Pazar runs the end-to-end licensing workflow in one place: matching, negotiation, contracts, approvals, royalty reporting, and payments. No licensing department required.
Free to join • Clear terms • Confidential by default
"This platform was long overdue. Pazar delivers exactly what the market has been missing."
Ute Stauss, Managing Director, Licensing International Germany
Pazar is built on more than 15 years of legal and licensing experience at Red Bull, managing IP partnerships with PUMA, Nike, FIFA, TAG Heuer, Aston Martin, and more. We didn't build this from the outside. We lived it.
How it works
From first match to paid royalties
Match
Search by category, territory, or brand. Find the right IP or licensee, then kick off a deal with structured terms from the start.
Deal
Negotiate terms in a shared deal room. Generate the contract from a template and e-sign, all in one place.
Run
Approve designs, track sales, and generate royalty reports and invoices. Everything stays in one workflow.
Same deal. 90% less time. 95% less cost.
Traditional
- 6–9 months to close
- $7,000+ in legal fees
- Emails, PDFs, spreadsheets
- 45–60 hours of work per deal
With Pazar
- Under 2 weeks (often days)
- 10% platform fee on royalties
- One platform, end to end
- 4–7 hours of work per deal
Based on a typical $100K licensing deal.
Features
Built for how licensing actually works
Rights holder and licensee profiles
Verified profiles with licensing history, so both sides know who they're dealing with before the first conversation.
Structured requests and deal rooms
Go from brief to signed terms in a single shared workspace. No more scattered email threads or lost attachments.
Templates and standardized deal essentials
Scope, territory, term, royalty rate, and 5 more deal variables are structured from the start. Use templates to move faster without cutting corners.
Versioning and approvals tracking
Track every version of designs, products, and documents. Approve or request changes with a clear audit trail.
Reporting tools for deal status and licensing admin
See where every deal stands at a glance. Filter by status, licensee, territory, or revenue to stay on top of your portfolio.
Transparent fees and global reach
10% platform fee on completed deals. No hidden costs. Reach licensees and rights holders across markets and territories.
How we help Rights Holders
Get discovered for the right opportunities.
Organized profiles and requests help you show what's licensable and what's not, so inquiries match your goals.
Stay in control without becoming a lawyer.
Clear guardrails (rights, territory, term, categories) keep deals understandable and approvals predictable.
Move faster with confidence.
A single deal room keeps briefs, versions, and approvals organized, so you don't lose weeks in threads.
Get paid with less uncertainty.
Payment and reporting tools are designed to support licensing workflows.
How we help Licensees
Access licensable IP, clearly and responsibly.
Discover rights holders and see the key deal parameters upfront before you invest time.
Shorten time to "yes."
Standard deal essentials and a shared workflow replace long email loops and scattered documents.
Reduce risk and surprises.
Verification and ownership confirmations help create clarity around who you're dealing with and what's being granted.
Scale collaboration.
Run multiple opportunities in parallel with consistent terms, status visibility, and audit-friendly organization.
Ready to modernize your licensing operations?
Join the early network of brands, agencies, and rights holders building the future of licensing on Pazar.
Book a demo