A $370B industry still running on emails, PDFs, and handshake deals.
Close licensing deals in days, not months, all in one place.
Pazar runs the licensing deal end to end in one place: structured offers, negotiation, contracts, approvals, royalty reporting, and payment. So every deal worth doing gets done.
Free to join • Clear terms • Confidential by default
"This platform was long overdue. Pazar delivers exactly what the market has been missing."
Ute Stauss, Managing Director, Licensing International Germany
How it works
One platform, three modules
Discover
Discover the right counterparty, or bring your own. List your IP or post a brief and Pazar ranks matches by category, territory, and deal history. Or keep your listing private and invitation-only, and bring a counterparty straight into a deal room, with nothing made public.
Deal
Negotiate in a shared, private deal room with structured terms and a full offer history. Pazar generates the contract from a vetted, industry-standard template, ready to e-sign.
Run
Approve designs, track sales, and collect royalties in one place. Automated reporting and invoicing replace the spreadsheets.
Same deal. 90% less time. 85% less cost.
Traditional
- 6–9 months to close
- $7,000+ in legal fees
- Emails, PDFs, spreadsheets
- 45–60 hours of work per deal
With Pazar
- Under 2 weeks (often days)
- 10% fee only on deals Pazar sources for you
- One platform, end to end
- 4–7 hours of work per deal
Based on a typical $100K licensing deal.
Features
Built for how licensing actually works
Rights holder and licensee profiles
Verified profiles with licensing history, so both sides know who they're dealing with before the first conversation.
Structured offers and deal rooms
Trade structured offers in a shared deal room, with the contract updating to match the terms as they are agreed. Go from first offer to signed in one workspace, not scattered email threads.
Templates and standardized deal essentials
Royalty, minimum guarantee, exclusivity, territory, term, and every other deal variable are structured from the start. Use templates to move faster without cutting corners.
Versioning and approvals tracking
Track every version of designs, products, and documents. Approve or request changes with a clear audit trail.
Reporting tools for deal status and licensing admin
See where every deal stands at a glance. Filter by status, licensee, territory, or revenue to stay on top of your portfolio.
Transparent fees and global reach
A 10% success fee applies only to deals Pazar sources for you. Deals you bring in are always free. No hidden costs. Reach licensees and rights holders across markets and territories.
How we help Rights Holders
Get discovered for the right opportunities.
Organized profiles and requests help you show what's licensable and what's not, so inquiries match your goals.
Stay in control without becoming a lawyer.
Clear guardrails (rights, territory, term, categories) keep deals understandable and approvals predictable.
Move faster with confidence.
A single deal room keeps offers, versions, and approvals organized, so you don't lose weeks in threads.
Get paid with less uncertainty.
Payment and reporting tools are designed to support licensing workflows.
How we help Licensees
Access licensable IP, clearly and responsibly.
Discover rights holders and see the key deal parameters upfront before you invest time.
Shorten time to "yes."
Standard deal essentials and a shared workflow replace long email loops and scattered documents.
Reduce risk and surprises.
Verification and ownership confirmations help create clarity around who you're dealing with and what's being granted.
Scale collaboration.
Run multiple opportunities in parallel with consistent terms, status visibility, and audit-friendly organization.
Built by licensing and infrastructure experts
Pazar is built on more than 15 years of legal and licensing experience, including nearly a decade at Red Bull managing IP partnerships with PUMA, Nike, FIFA, TAG Heuer, Aston Martin, and more. The team behind it understands both sides of the problem: the commercial reality of licensing and the technical demands of building trusted transaction infrastructure.
Serkan Yel
Founder & CEO
Serkan Yel started as Legal Counsel at Red Bull and spent nearly a decade there, rising to Head of Licensing and then General Manager of Consumer Products in North America. He ran Red Bull's global licensing program and built its North American consumer products business from the ground up. He built Pazar because he has lived every stage of a licensing deal, from term sheets to contracts to royalty reports, and knows how slow and manual it still is.
Leonard Schellenberg
Co-Founder & CTO
Leonard Schellenberg is a systems architect with a Master's in Mathematics and more than 20 years of experience designing secure, large-scale infrastructure across media, telecom, hardware, cryptography, blockchain, and AI. He helped architect Wire, the end-to-end encrypted messenger used in high-security government and enterprise environments, and has led engineering teams of up to 200 people. At Pazar, he is building the infrastructure layer licensing has been missing: structured, secure, and built for the complexity of real IP deals.
Ready to make your next licensing deal happen?
Join the early network of brands, agencies, and rights holders building the future of licensing on Pazar.
Book a demo